& Durga, buyers receive a bottle of scent that captures Einstein’s jacket: a blend of burley pipe tobacco, papyrus manuscripts and vintage leather and a replica of the No. Created in conjunction with Brooklyn-based perfume house D.S. “It was such an honour to reproduce Albert Einstein’s jacket. The brand bought Einstein’s jacket at a Christie’s auction in 2016 and Head Designer of Levi’s® Vintage Clothing, Paul O’Neill, has been busy reproducing the look and feel of the caramel coloured coat ever since. “It’s the first time that I’ve had the opportunity to reproduce a garment that belonged to such an icon and a huge personality of the twentieth century,” said O’Neill, Head Designer, Levi’s® Vintage Clothing. Einstein is most famous for his Theory of Relativity which garnered him a Nobel Prize in Physics in 1921. Behold, Albert Einstein fashion icon! Don’t believe us? The creative minds at Levi Strauss & Co are banking on that very connection.īack in the 1930s the charismatic theoretical physicist - who died in 1955 at the age of 76 - bought a leather Levi’s Menlo Cossack jacket when he came to America to escape Nazi Germany and wore it for decades as his fame grew.
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